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MCC brings Carnival spirit to Pacena beer

Multi-Color helped turn eight beautiful pieces of art created by local artists into stunning beer labels.

Bolivia is famous for its carnival that fills the country with joy, music and parties. Of course, beer is an important part of the celebration.

Once again, Multi-Color Corp.’s (MCC) customer Cerveceria Boliviana Nacional S.A., wanted to bring the spirit of the carnival to its products in a way that captures the diversity and artistic culture of Bolivia. To achieve this, Cerveceria Boliviana Nacional S.A partnered with MCC to bring to life – through beer labels – eight beautiful pieces of art created by local artists, making them visible and accessible to consumers all around the country.

Multi-Color’s solution: a multiple image label, gravure-printed with high-gloss metallic inks. The label mix reflects the quality of the artwork conveying the diversity of the celebration in every pack and the joy in every bottle to be opened.

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